One of my favorite throwback jerseys is from the Miami Floridians of the ABA and the Heat, having a whopping 15 years of history to draw on, and no throwback jerseys to market for extra cash money, are bringing them out. That’s Shaquille O’Neal, mugging for the camera in a Sun-Sentinel article. Here is some info on the original Floridians, and here is one of their promos:

On October 31, 1970, the Floridians home program advertised the team's next two home games. It didn't even mention the two ABA teams the Floridians were going to play. Instead, the program stated: "FREE PANTYHOSE--The Floridians return to the Convention Hall Thursday, Nov. 5, for Ladies Night, with pantyhose given away to the first 500 ladies through the turnstiles. The pantyhose are a regular $2 value, honey in color and sheer, stretch nylon that fit any size of women five-feet to five-feet, nine inches tall. Nothing extra to buy, women don't even need reserved seats. There are also other special surprises for the ladies. But come early. The next home game is -- Tuesday Nov. 10 : a basketball-boxing doubleheader. Buy a $5 ticket which allows you to walk to the adjacent Auditorium to see heavyweight Jimmy Ellis' first fight since his loss to Joe Frazier. It's a unique basketball-boxing doubleheader! The Ellis fight doesn't begin until the game ends."

Other Floridians promotions included these creative giveaways: live turkeys for Thanksgiving, 15 pounds of smoked fish (to one lucky fan!), 57 pounds of Irish potatoes (on "Irish Night," also to one lucky fan), 53 pumpkin pies, vats of gefilte fish, kegs of beer, ice cream, and ABA balls.